B2B Firm: Integrated Growth Engine
The challenge
A mid-size consulting firm relied entirely on referrals and networking events for new business. When events stopped generating leads at scale, they had no digital infrastructure — no SEO presence, no paid campaigns, no email nurture, and a website that hadn't been updated in 4 years. They needed a complete digital transformation.
Our strategy
Website redesign & conversion optimization
We rebuilt their website from the ground up with clear service pages, thought leadership content, case studies, and conversion-optimized contact forms. Load time dropped from 6.2s to 1.4s.
SEO & content engine
We built a content hub targeting high-intent B2B keywords in their consulting niche. 40+ articles published over 18 months established topical authority and drove consistent organic traffic growth.
PPC for immediate pipeline
While SEO built momentum, we launched targeted Google Ads campaigns for high-intent keywords and LinkedIn Ads for decision-maker targeting. PPC generated leads from week one.
Email nurture automation
We built a 12-email nurture sequence that converted cold leads into sales conversations. Segmented by service interest and company size, the automation handled 80% of lead nurturing automatically.
The results
Qualified leads increased 320% over 18 months. The combined strategy generated $4.5M in new contract revenue — their best 18-month period in company history. Cost per qualified lead dropped 55% as organic channels matured. By month 12, organic traffic surpassed paid as the primary lead source. The email nurture sequence alone converted 23% of subscribers into sales conversations.
"For the first time, we have a predictable pipeline that doesn't depend on who we know."
— Managing Partner← Back to all case studies
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