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Content Marketing · New
The Content Half-Life Paradox
A discount-rate framework for measuring compounding returns in B2B content marketing. Introduces the Content Half-Life Model for portfolio valuation.
April 2026 · DMFYI-WP-2026-001 · ~5,100 words
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What we're working on

SEO Research
The State of Technical SEO in 2026
Analysis of 10,000 websites revealing the most common technical SEO issues and their impact on rankings.
PPC Benchmarks
Google Ads Benchmark Report: CPC by Industry
Cost-per-click and conversion rate benchmarks across 20 industries with year-over-year trends.
Content Strategy
Content ROI: Measuring What Actually Matters
A framework for attributing revenue to content marketing with real-world measurement models.
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We believe the digital marketing industry needs more rigorous, evidence-based analysis and fewer hot takes. Our whitepapers are built on public research, cited sources, and reproducible methodology. Every claim is verifiable. Every framework is practical. We publish under Creative Commons because good research should be accessible.