Retail Brand: Email Revenue Machine
The challenge
A specialty food brand had 45K email subscribers but was only sending one generic newsletter per month. Email contributed less than 3% of total revenue. They had no segmentation, no automation, no abandoned cart recovery, and an unsubscribe rate that was climbing. Their email platform was underutilized and their subscriber list was deteriorating.
Our strategy
List cleanup & segmentation
We cleaned 12K inactive subscribers, re-engaged 8K through a win-back campaign, and segmented the remaining list by purchase history, product preferences, dietary requirements, and engagement level. This created 16 distinct segments.
Automation flows
We built 7 automated flows: welcome series (5 emails), abandoned cart (3 emails), post-purchase follow-up, replenishment reminders, birthday offers, VIP rewards, and win-back campaigns. These flows ran 24/7 without manual intervention.
Campaign strategy overhaul
We increased send frequency from 1 to 3-4 emails per week, but each was hyper-relevant to the segment. Seasonal recipes, new product launches, flash sales, and educational content about ingredients and sourcing.
Deliverability optimization
We authenticated the sending domain (SPF, DKIM, DMARC), warmed up the cleaned list gradually, and implemented sunset policies for chronically inactive subscribers. Inbox placement went from 72% to 96%.
The results
Email-attributed revenue jumped from $18K/month to $150K/month within 8 months — a 68x ROI on email platform and management costs. Average open rates hit 42% (industry average is 21%). The automated flows alone generated $720K of the $1.2M total. Abandoned cart recovery captured $180K in revenue that would have been lost. The unsubscribe rate dropped from 0.8% to 0.15% due to improved relevance and segmentation.
"Email went from an afterthought to our most profitable channel overnight."
— Director of E-commerce← Back to all case studies
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